Are you confused between Mailerlite vs Mailchimp? You want an email marketing tool to create an incredible and astonishing campaign that will help you achieve high ROI. And you are looking for a lightweight email marketing automation solution that will offset speed, usability, reach, and constant updates. And, a solution that is cheaper than ActiveCampaign or GetResponse.
Finally, you have landed on the right article. Continue reading our Mailerlite vs Mailchimp comparison review and figure out the best one for yourself! In this article, I have discussed all major features between Mailerlite and Mailchimp one by one.
So, without further delay, let’s discover Mailerlite and Mailchimp in detail below.
Mailerlite vs Mailchimp Compared
Mailerlite and Mailchimp both offer the best-automated process that will help you save money and your time, and effort. However, both of them offer distinct features and services
Mailerlite is best for solopreneurs and small businesses as they have a solid free plan with an easy to use an editor that will help you create a regular email newsletter with ease. Moreover, they also offer A/B test messages and send RSS feed as an email. In case people do not open an email, you can resend them an auto–resend email; with a different subject line, content, and a personal message.
Mailerlite helps you create astonishing campaigns through their drag and drop newsletter editor, custom HTML editor, rich text editor, newsletter templates, built-in photo editing, file manager, mobile-friendly email newsletter, and eCommerce campaigns. They also help their users grow subscribers through their popup subscribe forms, landing pages, embedded signup forms, subscriber management, unsubscribe page builder, and website builder tools.
The best feature about Mailerlite is their track results option; they help you monitor your campaign performance through campaign reports, survey, click maps, and open by location options.
Whereas on the other hand, Mailchimp’s automatic segment builder and autoresponder templates are just rocking. With the help of its audience management feature, you target your customers (marketing CRM), grow your audience (signup forms), segment your audience (segmentation ), target your audience based on their purchase behavior (behavioral targeting), send personal messages (predictive demographics) and keep track of your customers with customizable tags ( tags and contact profiles).
Moreover, Mailchimp’s creative tools are grasping everyone’s attention. Their content studio feature allows its users to Sync, store, and edit images and files in one place. The Creative assistant offers on brand designs; the dynamic content enables users to personalize individual content blocks within their email; the subject line helper helps get real-time feedback.
Most importantly, it offers more than 100+ predesigned email and landing page templates for a rocking campaign.
It also offers integration, transactional email, reports, A/B testing, and automation and analytics surveys.
Winner: Mailchimp, as it overtakes Mailerlite in the features list.
Ease of Use
User friendly, simple, and easy to use email marketing software is a need of every business. No one wants to get stuck in the signup process and a complicated interface. Do you also prefer an easy to use email marketing tool?
Fortunately, both of them are user-friendly; but I would recommend Mailerlite over Mailchimp to be simple and offer an easy-to-use interface that is best for all levels. Functions like adding opt-in for new signups, running an email campaign are challenging for beginners. However, if you want to add more glitters and ready to learn the art of email marketing through tutorials, in-app messages, and personalize advice, Mailchimp is a better tool.
Design and Flexibility
Attractive, mobile responsive, and highly customizable email templates and design options are essential when selecting an email marketing tool.
Fortunately, Mailchimp offers more than 100 mobile-responsive templates. You can sort them according to the category, easily edit them, save them, and reuse them for future campaigns. Moreover, you can also create your HTML templates via code URL or .ZIP file.
On the other hand, Mailerlite offers 62 mobile-responsive templates. You can quickly adapt them, customize them, and also sort them according to industry. Likewise, in Mailchimp, you can upload your HTML code via .ZIP file or URL.
But if you are looking for free templates, then Mailerlite only offer basic templates, whereas Mailchimp offers many professional mobile-responsive templates in their free plan.
Are you looking for an email marketing tool with a wide range of automation triggers or an easy to use automation process? Well, MailerLite helps you create workflows based on campaign activities. Simple and easy to use interface based on custom fields and segments is the basic essence of MailerLite. Oh yes! You can avail the automation software for free.
However, if you want all the bells and whistles, then Mailchimp offers advanced eCommerce automation triggers. It is not for free; you would need to get hooked with their standard plan to benefit.
Winner: Mailchimp (You can avail of their advanced automation triggers anytime, even if it comes up with a price. At the same time, Mailerlite’s automation is very simple and basic.
If you worry about the marketing data provided by both these email marketing tools, your concern is absolute!
You need analytical driven suggestion and machine learning algorithms that will help you segment and analyze your marketing campaign. Fortunately, both these automation tools offer individual campaigns, open rates, bounce rates, click reports, reading environments, and A/B testing tools.
With their marketing data, you can monitor your campaign performance and experiment and streamline your campaign as effective as possible. You can improve your metrics and improve your ROI with their awe-inspiring marketing data feature.
However, Mailerlite offers a comparative tool that allows its users to compare a specific email to their average campaign statistics.
So, you can benchmark your niche with the Mailerlite comparative tool. Most importantly, this feature is available in the free plan.
Winner: Definitely, Mailerlite
Mailerlite vs Mailchimp Pricing
Before we start to compare them, let’s look at the common ground.
Mailerlite and Mailchimp both offer a free plan.
Mailchimp offers 2000 subscribers account with 10,000 emails per month. Whereas, Mailerlite offers 1000 subscribers with 12000 emails per month.
So, looking at the figures above, I would vote for Mailchimp. Hey, hold on; that’s all theoretical; the true picture is still hanging!
Mailchimp offers three pricing structures, whereas Mailerlite offers a single pricing structure.
MailerLite free plan offers almost everything except custom branding on all emails, templates, limited analytics, basic scheduling capabilities, and no live support. You can also use full segmentation, subscriber management, form building, and auto-responder functionality. It is not only offering a single price plan but also a 14-day free trial on their premium plan with the following pricing:
Whereas Mailchimp offers only the basic templates, allows users to add a Mailchimp footer on each email. However, it doesn’t allow users to build landing pages, schedule emails by time zone, and compare different email campaigns’ performance.
Moreover, it offers a complex three-tier pricing plan. Each plan offers different features, and the price depends on the number of contacts. The more contacts you add within the plan, the more prices go up.
Winner: MailerLite Wins!
Top 3 Reasons to Choose MailerLite
Mailerlite is not a small company; it offers its services to more than 700,000 businesses, and they send more than 1 billion emails every month to subscribers. It is the 5th fastest growing SaaS business. So, if you are wondering about investing, it is worth it. However, before you get hooked to their services; check if you fall into the category below:
Owner of a Small business
Mailerlite is the recommended email marketing tool for small business holders. It is a lightweight tool and offers a good service with the least amount of money. They provide easy set up landing pages, popup forms, advanced features like an email auto resend option for subscribers. Most importantly, 90% of Mailerlite customers are small businesses, so; they know precisely how to create an edge in the market if you own a small business.
Prefer an easy and a lightweight solution
If you are looking for simplicity and efficiency, then Mailerlite is the right choice. Mailerlite provides a lightweight solution, no complexity, user friendly, and doesn’t overcomplicate things. Its simple solution is just the right one for you.
Its core features are basics but not boring. So, if you have just started with email marketing and looking for something simple, decent, professional yet without hassle and glitter, then Mailerlite is your solution.
If you have a hard time in cash and don’t have a lot of budget for marketing tools, don’t worry! MailerLite is the right tool. Its free plan is just the right one for you; 1000 subscribers and 12000 emails/ month. Isn’t that what you were looking for?
Mailerlite offers awesome customer support, 24/7 email support for all plans, and customer support for many languages. However, it doesn’t offer phone support that Mailchimp offers.
Now, let’s head on and check when and why to choose Mailchimp as your email marketing tool.
Top 3 Reasons to Choose Mailchimp?
Mailchimp is also a popular, reputable, and recommendable email marketing tool that offers strong features and extensive services. If you want to add glitters and gold; you need Mailchimp. Something extra is always wanted and highly preferable if you are looking for the following.
All in one marketing software
Mailchimp is not just an email marketing tool, but it claims itself as an all-in-one integrated marketing platform for small businesses. It offers audience management tools; signup forms, segmentation, behavioral targeting, and predicted demographics. Its automation tools, integrations, and transactional emails are also grasping attraction in the market. Most importantly, its reports, smart recommendation, A/B testing, and surveys and insight tools help the business make their next move with ease.
This all-in-one marketing tool creates a strong backbone for many businesses as they do not need to rely on many tools. They need a single solution under one roof, Mailchimp.
If you are looking for advanced analytics and reporting, Mailchimp is your savior. It offers stats for opens, clicks, subscribers, and devices and provides statistics for social media and email client statistics. Moreover, it offers direct integration with google analytics to help track conversions. Its reporting capabilities are just rocking and highly recommendable too.
Speed and big business
If you have overgrown your business, reach a standing position, you need to scale it. A bigger business requires a comprehensive solution; thereby, you need more subscribers, increasing the email frequency and intensifying email marketing feature requirements.
Big businesses require speed, efficiency, reliability, and better usability; thereby, you need Mailchimp to build for enterprise clients.
Mailerlite vs Mailchimp – Final Verdict
Mailchimp and Mailerlite are both the best email automation marketing tools you can rely on. However, both of them offer distinct features, along with different pricing strategies. So, before you invest in any, be vigilant and know your needs well.
If you are looking for a basic, effective, and budget-friendly email marketing solution, Mailerlite is the right choice.
On the other hand, if you want advanced automation for your email marketing campaigns and looking for an all-in-one marketing solution, Mailchimp is your essential partner. Remember, extra topping may exceed the budget. So, before getting hooked between Mailerlite vs Mailchimp, don’t forget to analyze your budget correctly.