In case you are looking for an email marketing solution, you would surely hear about two major players in the market: Aweber and MailChimp.

In this era of connectivity, it is crucial to connect with your audience in the best possible way. Any business having a proper email marketing channel and implementation will enjoy more benefits than the one that opts to do things manually without using technology.

Both Aweber and MailChimp are excellent choices when it comes to top email marketing solutions. You basically can go for any of them. We aim not to find which one is best but to find out which one is better for you.

To answer the question, we will cover it in our comparison article and understand which one fits you better.

MailChimp vs Aweber: A Detailed Comparison

So, how do these two stack against each other? Let’s start our comparison.

Before we go forward, let’s learn what both of them actually do.

With both of them, you can do the following:-

  • Create interesting newsletters for your audience.
  • Host a mailing list for the audience so that the visitors can sign up.
  • Learn about your audience by going through the statistics captured using different methods by your email marketing solution.
  • Automate your email marketing messages for the best possible results without the need to do double work every time.
  • Do A/B testing to learn what works better so that you can use it often.

These tools are also capable of doing a lot more! You can think of them as a way to bring your business online and make it work efficiently so that you can focus on growing it rather than managing it.

Have a look at the comparison table we have created for you below:

Ease of UseFairly easy to useEasy to use for beginners
Ease of ImportSupports imports of different formatsSupports import for CSV and Excel sheets
Signup FormsEasy way to create signup forms using pre-made templatesOffers signup forms creation using HTML
Spam and Design TestingNo such featureSupports spam and design testing feature
IntegrationSupports wide integration with apps and servicesSupports wide integration with apps and services
Email TemplatesOffers 700+templatesOffers 100+ templates
Email AutomationSupports email automation through autorespondersSupports autoresponders
SegmentationOffers decent segmentation skillsOffers better segmentation skills
A/B TestingSupports A/B Testing with no limit on different plansSupports A/B testing with different features with
Try Aweber Free TrialTry Mailchimp Free Trial
Aweber vs Mailchimp Comparison Table

MailChimp and Aweber Overview

MailChimp is a 20-year-old company that started to help small businesses in their email marketing campaigns. With over 18 million users, it is now one of the renowned email service providers out there. It comes with excellent features, including the ability to set up autoresponders, create and manage templates, advanced analytics, and much more.

MailChimp also provides advanced features, including signup forms, marketing CRM, behavioral targeting, segmentation, and profiles.

MailChimp vs Aweber Comparison ReviewAweber, on the other hand, is as old as MailChimp. It started with the goal to make email marketing accessible for businesses. Right now, they are also serving thousands of small businesses in achieving their goal of reaching their audience and growing their business. Aweber is also feature-rich as it comes with autoresponders, templates, and tons of automation.

Our goal of the comparison is to enable you to decide which one is best suited for you. So, let’s get started.

Comparing MailChimp vs Aweber

Both the solutions offer their own getting-started experience. If you are starting with Mailchimp, you will find the onboarding process easy to follow. With MailChimp, there is no need to enter your credit card information. Also, the initial signup process may seem a little longer as it wants to learn about you as much as it can — a standard process that many solution providers use.

The steps include:

  • Validating email
  • Choosing plan (Premium, Standard, Essentials, and Free)
  • Your personal details like First Name, Last Name, Business Name, Website URL, and Phone number.

They will also ask about what you want to do with the site to customize the MailChimp dashboard accordingly. Once done, you will land on their dashboard, which we will talk about later on.

With MailChimp, you get a free account.

This way, you can test out what it has to offer before you commit to it completely. Also, the trial period is unlimited, which means no end date to your free account. However, if you do not use your account for a year, then your account will be deleted.

Aweber, on the other hand, is also user-friendly and in fact better than its competitors. The signup process is simple and straightforward. However, they do not provide free unlimited trials. If you opt to sign up for their service, you have a 30 days limited trial period. Once you are signed up and confirmed your email address, you will see a welcome video that you can use to learn about the platform.

Before you land on their dashboard, it will ask you if you want to get their Pro version. We suggest checking out the free version before committing to them.

The dashboard is simplistic and offers a great overview of your email marketing campaign and accessible features.

#1. Ease of Use

A very important metric is to compare both of them is the ease of use. The good news is that both Aweber and MailChimp focus heavily on ease of use, and you won’t be disappointed with any of them.

However, Aweber offers a more intuitive approach compared to MailChimp if you are a complete beginner. But that doesn’t mean that MailChimp is worse in any way. It offers an easy-to-navigate, well structured, and fast dashboard.

Aweber Dashboard

For MailChimp, you will find the majority of the functions without much difficulty. However, some functions are hard to find, and users can become confused if they never used the platform before.


Aweber, on the other hand, also offers great ease of use out of the box. Their dashboard is very simplistic and offers key metrics at your disposal.

For instance, the menu is on the left-hand side for MailChimp. In the case of Aweber, it is on the top, which seems more intuitive.

#2. Ease of Import

If you already have a subscribers list, then you may want to import them. Both solutions come with an import solution.

MailChimp offers import in two formats, CSV files and excels sheets. This format support should be enough for users, but if you are looking for more options, then Aweber got you covered.

With Aweber, you can import a list from another app using different format types. You can, in fact, copy-paste if you need to.

In the end, you get good importing options. MailChimp offers a better, easier option in case you are looking for which one is better.

#3. Signup Forms

Any email marketing approach requires you to increase your subscriber’s list so that you can reach as much audience as possible.

Creating a signup form is easy with Aweber. You can access the signup form feature directly from the dashboard.


Aweber signup forms support up to 25 fields that should be more than enough for most requirements. To help you quickly get started, Aweber comes with pre-made templates. However, you are free to create your own design if you want to. The forms, once created, can directly be imported to the sites. You can also use the forms on landing pages if you want. Lastly, these forms also support A/B testing.

Signup Forms

MailChimp signup form creation process is more oriented towards HTML. This means if you truly want to utilize the form creation process in MailChimp, you need to know a good amount of HTML programming. The need for programming is a big deterrent for novices as they might need external help to set the signup forms. In that case, it increases the total cost of managing or working with MailChimp.

Signup Forms

So, if you are comfortable with HTML or can hire a developer, then MailChimp is a great option. In case you are limited on budget and want to get the most out of the features that the solution provides, Aweber is what you need.

#4. Spam and Design Testing

In case you are looking for spam or design testing, then MailChimp is a better option. They offer a separate tool to preview how your email will look in the subscriber’s email. The tool is only available in costly plans. In case you do not have a premium account, you need to use tokens to use the tools.

Aweber doesn’t come with any such feature.

#5. Email Templates

When it comes to templates, both MailChimp and AWeber offer a good collection of email templates. AWeber offers an array of 700 templates. In contrast, MailChimp offers 100 templates. But do not get overthrown by the wide collection of templates. MailChimp’sIts quality boosts MailChimp’s small collection. The 100+ templates are high-quality, and you are going to get what you are looking for.

You are also free to use any of the templates. But if you believe in building from scratch, then you are free to do so! Both AWeber and MailChimp offer excellent templates to get started with the ability to edit them accordingly.

#6. Editing email Newsletter

Email marketing is all about approaching your audience and providing them the best possible emails for the best conversion. With the right approach, you are going to get clients and help your business grow.

So, what can you do with editing an email newsletter? Cater to your audience based on your requirement.

MailChimp and AWeber both offer the ability to edit your email newsletter. You do not need any specific skills to use the editor, as both of them provide drag and drop functionality. So, all you need to do is drag and drop new elements and remove the ones that you do not need to configure the email newsletter based on your requirement.

#7. Email Automation Using AutoResponders

Now that you have edited your emails, you need to add some automation so that you can focus on other aspects of your business rather than just emails!

Well, both AWeber and MailChimp offer autoresponders – a way to do email automation.

Let’s start with MailChimp automation.

Mailchimp Automation

You can customize their autoresponders to work with different subscribers groups. You can also create campaigns where you can create groups for subscribers and then send them email chains. You can set autoresponders to work with new users as they sign up for your services.

AWeber also offers autoresponders but is not as advanced as that of MailChimp.

Aweber Automation

#8. Segmentation

Not all subscribers are the same. That’s why you need to break up your subscribers into a small list … which is known as segmentation.

You get a small subset of years that you can target differently based on their interests. The segmentation makes sure that only interested people get what they are looking for. The other section also benefits as they never receive something that they are not interested in.

So, how does it all work?

For instance, if you are running an eCommerce site that offers apparel for both men and women. There are two segments or maybe more, depending on their choices. So, you create two segments and deliver appropriate emails to them.

Both MailChimp and Aweber come with segmentation features.

In Aweber, you can set it up for different activities as well. For instance, you can click links, open emails, and so on! The segmentation can also be done based on preferences.

For MailChimp, you also get segmentation. However, the segmentation feature is not equal for all plans. So, if you take a higher plan, you are bound to get better segmentation features. In MailChimp’s case, you will get the option to create segmentation based on email domain, report data, and campaign activity.

If you are looking for a more advanced segmentation option, MailChimp is the best pick.

#9. A/B Testing

To get the most out of your email marketing campaigns, you need to do A/B testing. In A/B testing, you got to test two versions and see which version is working better. In short, you will be able to improve your traffic with proper A/B testing.

When you do A/B testing, you can change different aspects of emails, including headlines, call-to-action-buttons, social proof, media mentions, and so on!

When it comes to A/B Testing, Aweber offers good options. You can do split testing against four different emails. Creating split tests using Aweber is also easy. All you need to do is define split segments and receipts, and you are good to go. It offers a good selection of segment options. Once the split test is created, you need to select the draft message for which you want the segmentation to work. Lastly, you can schedule or send the message now to see how they perform.

But, what about MailChimp? Well, MailChimp also comes with A/B testing. You can use their A/B testing feature using their free plan, but it is limited.

To get unlimited access, you need to get access to their paid plan. In the paid plan, you get the option to test three emails. If you are trying to test more emails against each other, then you need to check out the MailChimp Pro version. To ensure that you can test properly, you can select a certain section of your subscribers.

#10. Deliverability

Next comes deliverability. Deliverability is the metric that determines the percentage of the emails that reach the subscriber’s inboxes. The higher the deliverability, the better! This means your effort is not wasted.

Multiple factors determine the deliverability rate. Factors such as spammy subject lines, single opt-in, lacking custom authentication, short URLs — all play a crucial role in the deliverability of the email.

Both Aweber and MailChimp have their approach when it comes to providing a high deliverability rate. Aweber does it by monitoring the user accounts and ensuring that they do not spam or unsolicited emails. This way, they make sure that they adhere to the ISP standards when it comes to emails. In case AWeber finds out that there is a violation, they will instantly take action.

MailChimp also takes a similar approach with Omnivore — an abuse-detection technology. It takes care of any unethical email campaign practices. They are also part of a bigger organization, including ESPC, EEC, AOTA, and MAAWG, providing a better ecosystem for email handling and deliverability.

According to EmailToolTester, the deliverability rate of AWeber hovers around 80%. According to them, the deliverability rate is 77.6% in March 2021. In Feb 2021, their deliverability rate hit 85.4%. MailChimp offers a better delivery rate with 90.6% delivery rates for January 2021. The March 2021 numbers look good and stand at 86.9%.

#11. Integration and Reporting

MailChimp offers great integration with various apps and web services. This saves you time as most of the work is done by these integrations. Popular integrations offered by MailChimp include Vimeo, Mixpanel, Pateron, Linkedin, and so on! You can also centralize and sync data through reporting platforms such as Google Analytics, Reportei, and other reporting platforms.

Mailchimp Inegration

You also get access to great reporting features on MailChimp, where you can learn about your audience based on different metrics.

AWeber also comes with API integrations. You also get access to popular integrations, including WordPress, PayPal, Duda, and so on.

Aweber Reports

#12. Support

Support is crucial if you are looking for a long-term relationship. In the case of MailChimp, you can get access to chat support during business hours. If you are a free user, you can only get support for the first monthly — that’s fine considering that you are using the free account. They have different support options for their plans. Check out the image below to get an idea of what they have to offer.

Overall, you get what you pay for. Their chat support is accessible and responds pretty quickly. Their phone support is only available for premium plans.

In the case of Aweber, you also get good support. They also provide multiple channels of support through email and phone. Also, there is no limitation when it comes to connecting with them as they are available seven days a week.

Aweber vs Mailchimp – Pricing

MailChimp enables businesses to grow and flourish with their plans. It comes with four plans where the most basic plan is the Free plan. The free plan is very generous, and you can easily use it if you are just starting your business.

Mailchimp Pricing

For instance, you get access to store 2,000 contacts and the ability to send 10,000 emails per month. If the free plan doesn’t cut your needs, then you need to check their paid plans as below:

  • Essentials: The essentials plan is a great plan for anyone who wants an email-only sender. It starts at just $10.50 per month. In the plan, you get the ability to store up to 50,000 contacts with three audiences included. You get everything that is offered by the free plan plus access to all email templates, A/B testing, custom branding, multi-step journeys, and so on!
  • Standard: The standard plan gives you access to store more contacts, up to 100,000 contacts, with five audiences included. You get everything offered in Essentials, plus the ability to create a customer journey builder, send-time optimization, custom templates, dynamic content, and much more!
  • Premium: Their most expensive plan is the premium plan which comes with the most advanced features and gives you the ability to advanced segmentation, comparative reporting, multivariate testing, and most importantly, phone support.

If you want to learn more about MailChimp pricing, check the link here: Mailchimp Pricing and Plans.

AWeber pricing is cleaner than that of MailChimp. They have two tiers. The first one is the free tier, where you can work with 0 to 500 subscribers. The free tier is free from any restrictions. This means you can try out their full solution without the need to spend a single dime. If you are okay with what they have to offer, it is now time to see their PRO plan.

Aweber Plans

Their PRO plan starts at $16.15 per month, which is more costly than the MailChimp one. If you increase the number of subscribers, then the price is changed accordingly. When it comes to pricing, MailChimp offers better pricing options for businesses. However, both of them get costly in case you aim to run a higher number of subscribers.

Mailchimp vs Aweber – Pros and Cons

This section will take a closer look at the pros and cons of both AWeber and MailChimp. By going through the pros and cons, you will get a clear picture of what they have to offer.

Pros of Aweber

  • It offers a free plan with a maximum of 500 people on your subscriber’s list.
  • With AWeber, you get access to a good collection of templates.
  • It is easy to use – even for first-time users.
  • The pricing done is just right as it is not expensive.
  • Offers AMP for emails.
  • You can directly build landing pages using their built-in landing page builder.
  • It has wide support for apps and tools.
  • The email templates are responsive.

Cons of Aweber

  • Support for excluding multiple segments is not possible when sending an e-newsletter.
  • Not all templates are modern.
  • Automation is not up to the mark as you can go for other alternatives with cheaper prices.
  • AWeber doesn’t allow unsubscribed contacts to be hosted on the account for free.

Pros of MailChimp

  • MailChimp is easy to use and offers great integration out of the box.
  • It offers a great template editor which can be used to create exciting templates
  • Their freemium plan is very generous as it allows you to send 10000 emails to up to 2000 subscribers. This means that you can use the plan initially while growing your business and then change to a paid plan later on.
  • Reporting is one of the big pros of MailChimp. You can use reporting to learn about geo-tracking, clients, Google analytics, and social media.

Cons of MailChimp

  • MailChimp is not cheap. Their plans are costly and are very steep when it comes to increasing different aspects of the plans, including subscribers or emails.
  • The automation capacity of MailChimp could have been better compared to its alternatives.

Final Verdict: Which one is Right for You?

When it comes to email marketing solutions that let you automate your business and email marketing, you cannot go wrong with any of them. Both of them are excellent email marketing solutions that give you a lot of options to play with. As a business, it is recommended if you go through their free plans before making the jump.

In case you are looking for a more reliable long-term option with a lot of features and options, then MailChimp is a good choice. Their generous free plan is surely going to entice a lot of small-scale businesses. If you feel comfortable with their plans and pricing, then by all means, go for MailChimp.

On the other hand, AWeber also comes with a free plan with access to their whole set of functionality. In general, you need to pay more for the same number of subscribers compared to MailChimp.

The automation aspect is another exciting comparison metric. MailChimp provides overall better automation compared to that of AWeber. If your business relies heavily on automation, then you may want to look at MailChimp.

So, which one are you going to choose? Comment below and let us know.

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