You have your website up and running with great content and articles to keep your visitors engaged for a long time. But yet you’re not getting the attention you need despite all the great content you have to offer. There is an easy solution to that. All you need is a great email marketing tool for your website. You searched all over the internet for the email tool that meets your requirements.
You’ve narrowed the option down to two, and now you need help in deciding that to go for. Fear not because we’ve done the work for you. This review goes in-depth into two of the most popular email marketing tools – GetResponse and MailChimp. So, without any further ado, let’s get right on to it.
GetResponse vs Mailchimp – An Overview
GetResponse is a newsletter, and email marketing tool usually referred to as the easiest one to use. With the starting price of $15 a month, GetResponse is preferred by many small to medium-sized businesses who are just getting into digital marketing. Although the overall features might not be comparable with what the bigger fishes got to offer, for the price, it seems that GetResponse has figured out who their clients are.
GetResponse has a sleek and beautiful interface that can be easy to use, and you won’t get overwhelmed by any complicated navigation scheme. Moreover, creating marketing funnels is as easy as it gets, and tons of free tutorials will help you get going. This particular email marketing tool is intended for small businesses to create email campaigns, host webinars, sell products, and such.
You’ve probably heard about MailChimp way before you decided to get into the email marketing game. You’ve also probably heard about how great it is and does everything it requires to do with minimal user effort. Everything you’ve heard is true. MailChimp has been dominating the email marketing and newsletter world consistently.
For the starting price of only $9.99 per month, you get everything from total control, tons of features, power automation, and many integrations. The list of features is so huge that you will have to evaluate if you even need it or not.
MailChimp has a better reporting and analytics tool with email responder demos that can be easily set up to work automatically. Also, there are plenty of useful tips for the new users to help them get started and know the tool’s inner working.
With all the tools MailChimp offer, it might be too much to handle for beginners. However, a novice to pro users who can get going without many complications is a god-sent tool.
GetResponse vs MailChimp – Features Compared
Test 1 – Ease of Use
Both GetResponse and MailChimp are easy to use, with some slight differences here and there. The usability of both the tools is decent, with a clean and sleek interface and organized menus.
GetResponse comes with exciting features that lets you customize the functions on your dashboard as you prefer. You can use this feature to place the functions that you use the most and use them when you need them with just a single click. No need to go through the plethora of menus to get to the function you want.
Also, the marketing automation on this tool includes SMS marketing, surveys, and more. It will never overwhelm you and is extremely easy to navigate.
The marketing funnels are a whole different thing, however. Creating funnels itself is easy, but once you finish creating a funnel, you might have a hard time getting back in until you get used to it.
When talking about MailChimp and its ease of use, it would be a crime not to mention its in-app advice that is personalized based on a few questions that you’ve got to answer. Once you have done that, the tool will make your overall experience a whole lot better and easy too.
This feature will give you ideas on improving your email campaigns through functions like list segmenting, personalization, demographics predictions and more. In addition to that, you will also get a step-by-step walkthrough on using each feature.
MailChimp also offers tons of ready-made templates for automated email that works with machine learning.
This means even if you are a novice user who has never worked with email marketing campaigns, the tool will do it for you.
Winner – Our preference will lean towards MailChimp because of its slightly better usability, its in-app suggestion, and a step-by-step walkthrough.
Test 2 – Templates
You get tons of great choices for templates with both GetResponse and MailChimp. Both of them provide beautiful responsive templates that you can customize as per your preference.
GetResponse has plenty of options when it comes to templates. Most of them are responsive, making them suitable for mobile devices too.
While some might look a bit outdated in terms of design and responsiveness, you can ignore those and still find yourself lost in the see of attractive template designs.
MailChimp’s template collection is somewhat similar to what GetResponse offers, but there are more modern-looking and minimalist templates in MailChimp’s collection from what we’ve seen.
A great deal of these templates is fully responsive and heavily customizable.
Winner – We will go for GetResponse again because they provide more modern-looking templates that will fit most of the newer website themes.
Test 3- Key Features
While the core functionalities remain the same for both GetResponse and MailChimp, there are some slight variations on how each of the tools does its job.
GetResponse doesn’t leave you scratching your head trying to figure out what to do next after you sign up for their service.. It helps you get into your objectives of building an email list and selling your products.
After you’ve done that, it will help you create effective marketing funnels and allow you to complete the said objectives. GetResponse comes with a visual workflow view that makes your work a lot easier and engaging.
The visual workflow view is a step-by-step visual representation of automated email marketing that allows you to build workflow based on numerous actions such as clicks and email opens. And the best thing is this workflow supports drag and drop to let you create a functional and attractive grid with various triggers and connections.
GetResponse also some with lead scoring and tagging features. Another feature worth noting is list management. GetResponse makes it easy to create an email list, move subscribers from one list to another, create personalized email lists, segment lists based on various traits, and more.
The list management tools that GetResponse provides are comprehensive and complex and can be used to perform more advanced and customized segmentation tasks.
MailChimp features do not stray too far from what GetResponse has to offer. It is safe to say that MailChimp has a few additional tricks up its sleeve when it comes to the overall features. The first thing on the list is the amazing and time-saving automation. It has arguably the best automation features when it comes to email marketing campaigns.
You get autoresponders at your disposal that allows you to send emails based on the triggers you’ve set, which are again based on the consumers’ behaviors. You can manually create these autoresponders or use one of the numerous templates based on various situations, including new subscribers, cart abandon, and more. After you’ve set everything, you can sit back and relax and let MailChimp do its magic. It will send out automated emails based on the templates at intervals you’ve set.
Furthermore, MailChimp also gives you detailed insights into the emails. You can see how many emails were opened, the total reach of campaigns, email performance, and many more.
When it comes to lists management, MailChimp comes with some basic segmentation features. However, it does allow you to manage the subscriber across lists. If you do not need to do that and only need the basic segmentation that will enable you to merge multiple conditions, go with GetResponse. Anything more than that, and you’ll be disappointed.
Both GetResponse and MailChimp provide something better than their opponents. When it comes to the ease of use of automation features, GetResponse wins by a mile due to its visual workflow view.
Winner – In terms of automation capabilities, GetResponse leaves Mailchimp in the dust. GetReponse’s superior list management feature is not a match for the one that MailChimp offers.
Test 4- Insights and Analytics
Every good email marketing and newsletter tool should come with good analytical tools to let you know what is up with your email marketing campaigns. That is why both GetResponse and MailChimp come with services that let you view detailed subscribers’ info. This info includes opens, clicks, email clients used, eCommerce data tracking, and geo-tracking.
Get Response lets you track the emails you’ve sent out in real-time. This means you will view and analyze click-through rates (CRTs) and open with ease. You can also compare campaigns using the tool’s side-by-side view features.
If you’re concerned about your mobile and desktop customers, GetResponse lets you monitor them separately and let you know which is doing better. Furthermore, the A/B testing feature that comes with the tool will be essential for testing the subject line and tweaking the emails based on various scenarios.
MailChimp has all the aforementioned features with social media reporting, but the report might be a bit overwhelming and dull-looking compared to GetResponse. However, all the data from surveys, A/B testing, and data-driven predictions might be what you need to excel in your email marketing campaigns.
Winner – MailChimp takes this one because of the sheer number of insights and analytics features.
Test 5- Integration with Other Services
I can say with confidence that you’re using at least one other tool on your business website. That is the correct way to go anyway. So, you would want the new tool you’re about to add to your website to work in harmony with all the other tools you’re already working with.
GetResponse can be integrated with 125+ different tools and services. Below is the list of some of the popular devices and services that is compatible with GetResponse:
- 123 Contact Form
- Deadline Funnel
- WooCommerce, and much more.
MailChimp has almost double the number of integrated and compatible apps than what GetResponse offers.
Some of them are:
- Beacon CRM
- Campaignzee, and much more.
Winner – In terms of the total number of supported apps, MailChimp takes the lead here.
Test 6 – Email Delivery Rate
In my opinion, this is what the deciding factor should be. No matter what fancy feature your newsletter tool comes with, nothing matters if the emails do not reach your customers.
MailChimp does a little better work. It has a deliverability rate of 81.6% compared to GetResponse’s 75.6%. Also, the spam rate is lower on MailChimp too. It is 16.8% compared to GetResponse’s 18.7%.
Additional Features offered by GetResponse
Webinars are an excellent and convenient way of generating business leads. You can host various webinar events in exchange for emails.
GetResponse acknowledges the need for webinars and has included it on their paid plans. They have even made hosting a webinar extremely easy. All you have to do is click Webinar from the Menu and create a new webinar. After that, you can send invites, manage live webinars, and more.
This is how the live webinar interface looks like.
MailChimp doesn’t come with this feature by default, but there are 3rd party integrations that give you this functionality.
GetResponse goes a step further with their Conversion Funnel feature. It provides an automated way for building landing pages, sending emails, selling products, and ultimately earn money. This feature also integrates smoothly with other GetResponse features to help you work in a flow. The Conversion Funnel feature makes GetResponse an online store – to some extent. You can handle eCommerce inventory and sell products straight from GetResponse – no need for any 3rd party integrations.
Apart from that, you can effectively automate and manage your ad campaigns, recover cart abandonment, and much more. GetResponse provides over 40 conversion-optimized scenarios that are designed to sell, showcase offers, and promote growth. This feature allows you to build six different funnels – quick sales funnels, full sales funnels, list building funnels, lead magnet funnels, free webinar funnels, and paid webinar funnels.
MailChimp is not less when it comes to sales funnels. You can do more or less the same things you can do with GetResponse regarding funnels, with one significant downside – you will need 3rd party integrations.
For instance, you can offer products, but as MailChimp doesn’t have eCommerce functionality, you cannot sell with MailChimp alone. You can, however, create social media ads and landing pages, but that’s about it.
Web Push Notification
This is a GetResponse exclusive. Users can opt-in to web push notifications and get updates displayed on the corner of the user’s screen. This works on both desktop and mobile devices.
If the notification is clicked, it will redirect the user to the related to the webpage you’ve configured.
You can even customize the prompts that the users will receive on your devices.
The price of email marketing services differs according to the size of your subscriber list. So, it is import factor to consider when choosing the right service. Factor in the growth rate in order to avoid unnecessary expenses.
GetResponse has a 30-day free trial to help you decide if this is the one you should choose. If you opt for GetResponse, you can choose from 4 of the paid packages:
- Basic: $10.46 per month
- Plus: $34.15 per month
- Professional: $69 per month
- Max: Custom pricing
You can change the number of emails on each of the plans. The above pricing is for 1,000 contacts.
MailChimp has a free plan that comes with a limit of 10,000 emails per month. The paid plans include:
- Essentials: $9.99 per month
- Standard: $14.99 per month
- Premium: S299 per month
Which one to Choose – GetResponse or Mailchimp?
GetResponse seems like the clear winner entirely because of the total features it comes with. Compare to MailChimp, GetResponse comes with more advanced features in one package and also provides it for free (to some extent). GetResponse is even easier to work with as it is focused on a more visual approach. MailChimp is rather dull and manual while GetResponse let you work with those features more visually and attractively.