No one has the time to reach out to every lead in their email list manually. Of course, if you are running a brick-and-mortar store, it is different to chat with your customers at the checkout counter.
But in today’s digital age, where most entrepreneurs are running their business on the internet, manually reaching out to customers or leads is impossible. With hundreds and thousands of potential customers clicking onto your website each day, as an entrepreneur, you are going to need some help to create connections with your leads.
These tools provide you with a centralized platform that allows you to manage contact lists, nurture leads, and segment campaigns, among other features. However, just like selecting any other tool for growing your business, it is also crucial to choose the right email marketing platform.
In this article, lets discuss a detailed comparison of AWeber vs GetResponse and determine which one suits your requirements better.
AWeber vs GetResponse Overview
AWeber is a simple yet powerful email marketing software specifically designed for small businesses, claiming to do 90% of the work.
With over 20 years in the service, the email marketing platform has helped more than 100,000 entrepreneurs and small businesses and outperforms its competitors in most of the segments.
Being said that, GetResponse has also been in the service for more than 20 years now. The company claims to offer an all-in-one online marketing platform for both small and large-sized businesses.
Since its launch in 1998, GetResponse has served more than 350,000 customers in over 183 countries worldwide. Therefore, it is evident that the company is doing something right with its feature and product offering compared to its alternatives.
|Ease of Usage||Simple Interface||Easy to use with more flexibility|
|Email Templates||Over 700 templates available but all are not responsive||1000+ templates available and all of them are mobile responsive|
|Automation||Yes, with limited functionality||Yes, but offers more features as compared to Aweber|
|A/B Testing||Can test upto 3 different variants||Can test upto 5 different variants|
|Integrations||Integrates with over 1000+ applications||Integrates with just over 125 applications|
|Customer Support||Phone, Live Chat, and Email||Live Chat and Email|
|Value for Money||4/5||5/5|
|Try Aweber||Try GetResponse|
AWeber vs. GetResponse – Ease of Usage
Ease of use is a crucial factor to consider while choosing your business’s right email marketing platform. After all, you want to feel comfortable while using the platform. Otherwise, what is the point of investing in these email marketing tools?
AWeber provides you with a simple and straightforward user interface. You can get access to the basic stats details about your contacts and recently sent broadcasts on the main dashboard.
You can also access other options such as sign-up forms, subscribers, messages, reports, and list options from the different tabs available on the homepage.
The sleek and clean interface comes with an easy navigation system, allowing anyone and everyone to get accustomed quickly to the email marketing tool.
On the other hand, GetResponse provides you with a more intuitive and uncluttered user interface. The platform is relatively easy to use and customize as necessary.
Being said that, in GetResponse, you can quickly build email campaigns, import contacts, set up Autoresponders, and review analytics and reports.
Moreover, with GetResponse, you can also add, relocate or remove widgets as needed. But the best thing about GetResponse is the Quick Actions widget through which you can add five tabs from different options to get access straight from the dashboard.
Winner – Both email marketing tools have a simple-to-use interface. But GetResponse is more intuitive and comprehensive as compared to AWeber. It provides you with more room for customization, thus making things much simpler for you and your team.
AWeber vs. GetResponse – Features
#1. Email Templates
AWeber provides you with a wide range of templates. You get access to more than 700 templates with the AWeber email marketing platform. While some of them might look outdated and repetitive, AWeber offers more templates in comparison to GetResponse.
Moreover, all of the templates available with AWeber are mobile-friendly and responsive. And you can also create a template from scratch if necessary.
With the drag-and-drop editor, you can also edit the existing templates and change images, buttons and text as required. However, you do not get the option to add social media buttons in AWeber.
GetResponse also allows you to create an email template right from scratch. If you do not have the time and necessary skills, you can also use one of their built-in templates for your email campaign.
Moreover, GetResponse provides you with both a drag-and-drop editor and HTML editor to customize the template as necessary.
Just select the template that suits your requirements and start editing the template to better suit your brand image. While the template collection is not as large as that of AWeber, all of the templates are responsive and mobile-friendly.
Both AWeber and GetResponse provide you with excellent Autoresponders and email automation functionalities.
In AWeber, you get simple automation functionality that makes it easier for you to connect with your audience frequently. Thus, allowing you to grow your business. It provides you with a drag-and-drop editor that allows you to build some excellent responders even without any previous experience.
However, the overall functionality of AWeber is a bit limited as compared to that of GetResponse.
With GetResponse, setting up Autoresponders is quite easy. Just click on create and choose the name and due date that works for you. It also allows you to make use of their Autofunnel feature that includes automated sales funnels, webinar funnels, and list-building funnels.
Moreover, using the GetResponse email marketing platform, you can set up different automated workflows depending on various time intervals or trigger each one of these workflows based on subscribers’ actions.
Overall, GetResponse has more to offer in terms of Autoresponder and email marketing automation functionality.
#3. A/B Testing
Even when you think you know your audience, you will need a little split testing functionality to determine what speaks to each one of your subscribers. This is where the A/B Testing feature helps you out. It helps you in separating the excellent emails from the below-par ones.
Being said that, AWeber lets you test up to 3 different variants of your newsletters against each other. This is good enough if you are a small business with a lesser number of subscribers in your email list.
Moreover, tracking the result of A/B Testing is also very easy with AWeber. You get access to such details straight from the homepage.
Besides that, you can also test call-to-action placement, time of sending the message, body copy, and pre-header text with AWeber A/B Testing.
On the other hand, GetResponse allows you to test up to 5 different variants of each email. This is two more than AWeber. Therefore, you can do A/B/C/D/E Testing with the GetResponse email marketing platform.
You can check the performance of your A/B Testing via your main dashboard.
While GetResponse allows you to test more variants of your emails, AWeber provides you with more functionalities. It allows you to explore more with the impact of your CTA buttons, images, and much more. Therefore, AWeber has an upper hand in terms of A/B Testing.
Both AWeber and GetResponse provide you with excellent email segmentation functionalities. For instance, AWeber allows you to create segments based on custom fields, tags, and subscribers subscribers real-time activities.
With AWeber, you have to create a new segment every time you want to send an email to a different segment. Moreover, AWeber does not exclude a single segment. Therefore, you will have to remove the entire list.
On the other hand, GetResponse also allows you to create segments based on custom fields, subscription date, webinar participation, geolocation, and last message date, among other things. It also provides you with a basic CRM tool that allows you to track customer activity and manage sales pipelines.
In addition to that, GetResponse also allows you to exclude segments without removing the entire list. Overall, GetResponse is much better in comparison to AWeber when it comes to Segmentation.
Winner – While both AWeber and GetResponse have some excellent features to offer, GetResponse has the upper hand with its more extensive range of functionalities. It provides you with more options than AWeber.
AWeber vs GetResponse – Integrations
The email marketing platform must allow you to integrate with your favorite online applications such as shopping carts, social media apps, and landing pages, among other things. This will enable you to grow your business systematically.
Being said that, both platforms allow you to integrate with hundreds of third-party applications such as WordPress, WooCommerce, Shopify, and others. However, the list of AWeber is quite extensive as compared to GetResponse.
On the one hand, AWeber allows you to integrate with more than 1,000 applications, and on the second, GetResponse allows you to integrate with a mere 125 or so.
You can even sort through the different integrations available using various categories available on the AWeber website. From CRM to eCommerce to Landing Page – there are multiple categories to choose from.
Even GetResponse allows you to sort through the available integrations using the different categories available on its website. Some of these categories include Social Media, Productivity, and Webinars, among others.
Winner – Overall, AWeber has a lot more integrations to offer as compared to GetResponse. But GetResponse allows you to integrate with Zapier. Therefore, allowing you to access their wide range of integrations.
AWeber vs GetResponse Customer Support
Before you decide which tool better suits your requirements, let us have a look at one last thing – Customer Support.
In terms of customer support, AWeber allows you several options, including phone, live chat, and email. Besides that, the platform also provides you with an extensive knowledge base through their FAQ section. Thus, allowing you to get your queries resolved on your own.
On the other hand, GetResponse only provides you with two support options – Live Chat and Email. Unfortunately, they do not offer any phone support option. But you can also get in touch with them through social media platforms.
Winner – While both platforms provide excellent support and have a knowledgeable support team, AWeber has more options than GetResponse.
AWeber vs GetResponse Pricing
Nothing good comes for free, especially when you are looking for efficient tools and services to grow your business. Of course, you might find a free version of the product, but they usually come with a pretty limited feature offering.
And it is something that can restrict you from growing your business to its fullest possible potential.
As a result, pricing becomes an essential factor to consider before choosing any particular product or service. Unless you have millions of dollars to push into your marketing campaign, you will have to consider pricing very seriously.
Now let’s get to the pricing of these two email marketing platforms.
AWeber offers two different pricing options – Free and Pro versions. As the name suggests, the Free plan allows you to use the product entirely free but with certain limitations.
For instance, with the free pricing plan, you can access different features such as Email Split Testing, Behavioral Automation, and Cart Abandonment, among others.
If you need access to all of their features, you will have to opt for their Pro pricing tier. There are different AWeber Pro plans that you can choose from depending on your email list’s number of subscribers.
The most Basic Pro plan offered by AWeber starts at $19 per month and is good if you have up to 500 subscribers.
All AWeber Pro Plans
- $19 per month for up to 0 – 500 subscribers
- $29 per month for up to 501 – 2,500 subscribers
- $49 per month for up to 2,501 – 5,000 subscribers
- $69 per month for up to 5,001 – 10,000 subscribers
- $149 per month for up to 10,001 – 25,000 subscribers
One of the good things about such pricing tiers is that you can start with the most basic package and then ramp it up as your business grows. In simple words, your email marketing tool grows with the growth in your business.
Being said that, regardless of the package you choose, you get access to all of their features. The only difference lies in the number of subscribers.
If you have more than 25,000 subscribers, you can contact the AWeber customer support team for custom pricing plans.
Unlike the Free version offered by AWeber, GetResponse provides you with a 30-day free trial for all paid versions. Being said that, GetResponse offers four different pricing plans – Basic, Plus, Professional and Max.
All GetResponse Paid Plans
- The Basic Plan will cost you $15 per month for 1,000 subscribers.
- The Plus Plan will cost you $49 per month for 1,000 subscribers.
- The Professional Plan will cost you $99 per month for 1,000 subscribers.
- For the Max Plan, you will have to get in touch with the support team for custom pricing.
Winner – In terms of price alone, GetResponse is $4 cheaper than AWeber and also offers up to 1,000 subscribers as compared to 500 in AWeber in the most Basic paid plan. However, AWeber allows you to access all of its features even with the lowest pricing options. That’s not the case with GetResponse.
Final Thoughts – Which email tool to use?
Both AWeber and GetResponse have several features and functionalities to offer for businesses to create, automate and send emails to their subscribers’ list. However, when choosing one out of the two, GetResponse is a clear winner both in terms of usability and features offered.
It provides you with a much more immersive email marketing solution that can help you grow your conversion rates while nurturing your leads.
From exceptional marketing automation and Autoresponder capabilities to sending highly personalized emails and a relatively simple use tool – GetResponse ticks all of the boxes. Moreover, it is available for a little cheaper price as well as compared to AWeber.