Finding the right email marketing tool could be a vital difference between excellent results compared to mediocre ones. That’s why, today, we will go through a complete ActiveCampaign vs GetResponse detailed comparison.
Both Active Campaign and GetResponse are reasonable email marketing solutions that allow you to create an excellent customer experience. However, not each one of them is ideal for every service provider out there.
If you are in a hurry, you would want to check out the detailed ActiveCampaign vs GetResponse below.
ActiveCampaign vs GetResponse Comparison
With ActiveCampaign, you get complete end-to-end email and sales automation features. GetResponse also offers you similar functionality. The key difference that you will notice is that ActiveCampaign offers better deliverability and better CRM features out of the box. GetResponse sometimes struggles in deliverability rates, which can be a big negative for businesses who want to reach as much as possible.
Apart from that, you will also notice no sales-funnel feature in ActiveCampaign, whereas GetResponse has one. GetResponse also offers webinars, webpush, landing pages that you can use to connect with your audience.
Another big difference that you will notice is the pricing structure. In comparison, ActiveCampaign costs twice as much as GetResponse, which is quite a lot for small businesses. However, you also need to take note of better deliverability and better CRM features for ActiveCampaign.
Both the solutions offer great marketing solutions and can provide you the value you are looking for when capturing leads!
What ActiveCampaign offers?
ActiveCampaign lets you create a personalized and automated customer journey. You can do this by using the marketing automation tools that it has to offer.
In our last post, we discussed some top alternatives of ActiveCampaign. And I must say that they do provide good options for automation, which help customer onboarding or running customized campaigns for your business. You can also create content that is more segmented and targeted towards your audience.
Apart from that, it also offers you the ability to engage your customers through SMS, Facebook, and so on! When it comes to sales, it also provides sales automation where you can create leads to improvise your sales!
Lastly, you can also manage your customer data and track them with a full context using their inbuild CRM solution.
What GetResponse offers?
GetResponse is also a well-known email marketing solution that provides a good collection of features aimed at small or medium scale businesses.
With it, you can create exciting looking emails that help you to engage your audience and sell services to them. You also get access to marketing automation tools that come with real-made workflows for onboarding, upselling, and much more!
GetResponse also has an excellent landing page tool that lets you create landing pages that work! Apart from that, it also offers Webinars so that you can engage with your audience by creating exciting content.
GetResponse Customer Relationship Management(CRM) lets you manage your customers in the best possible way. Overall, GetResponse looks better than its top competitors.
ActiveCampaign vs GetResponse – Features Compared
|Ease of Use||4.3/5||4/5|
|Starting Price||Starts from $15/ mo (500 contacts)||Starts from $15/ mo (1000 contacts)|
|Trail Version||14 days Free trial||30 days Free trial|
|Best Value for||1000+ customers||1000+ customers|
|Landing Page Creator||No||Yes|
|Website Chat||Yes (extra add-on for $9)||No|
I know you are in a hurry, and the above table only gives you a visual representation of the difference. Let’s try to understand the differences below in more detail.
#1. Ease of Use
When you start using ActiveCampaign, it will start with a ‘Getting Started‘ wizard. It makes it easy for you to get started.
Adding contacts is easy. You can manually add them or import them by connecting to other services such as Asana, BigContacts, Evernote, and so on! If you have a huge contact list, then it will take some time before it gets completed.
Apart from that, the dashboard for ActiveCampaign looks clean and user-friendly.
For GetResponse, you will also get a good onboarding while signing up and an excellent dashboard to control the solution’s different aspects.
In short, both platforms are easy to use. They come with good pointers on how to use each of the functionality, and if you feel stuck, you can always benefit from their knowledge base and tutorials!
#2. Email Marketing Campaign
Both GetResponse and ActiveCampaign offer excellent email marketing campaign features.
With ActiveCampaign, you can send different email types to your audience, including targeted emails, triggered emails, broadcast emails, email funnels, email autoresponders, and scheduled emails.
It is also easy to get started with the email campaign with the help of a drag-and-drop email builder and pre-made templates. The templates are responsive, and you can edit them as per your liking! Apart from that, you can also email content. Moreover, there is also an option for A/B testing to learn which email is performing better for you.
Overall, ActiveCampaign email automation is excellent and provides a great experience. You also get to connect to 250 popular apps.
But what about GetResponse?
GetResponse is also useful when it comes to email marketing. You can create emails from scratch or use one of the templates that they have to offer. You can do all of these using their drag-and-drop page builder. The smart editing option also lets you quickly edit the content, resize items, and make everything look fit on the screen.
You can create different types of emails for a diverse audience, including autoresponders, newsletters, automated email sequences, segmented emails, automated blog digests, and so on!
They also offer email analysis that lets you track how your emails are doing. You can again do A/B testing and see which one is performing best. The integration aspect is also done well, and you can connect with all the major apps out there.
#3. Marketing Automation
Both ActiveCampaign and GetResponse come with good marketing automation features.
With ActiveCampaign, you can automate a lot of your marketing process, saving crucial time. For instance, you can schedule emails when an event occurs, such as making a purchase.
The automation process creation is also easy with drag and drop features. You also get a segmentation feature that lets you send relevant information to subscribers.
So, where does GetResponse stand when it comes to marketing automation?
Just like ActiveCampaign, here you also get a useful marketing automation tool. With it, you can do both advanced or simple automation, such as auto-responding to emails. The good news is that all you need to use is the drag-and-drop tool for creating that automation.
#4. CRM and Sales
Customer Relationship Management is a critical part of any email automation software. Both ActiveCampaign and GetResponse offers a full-fledged CRM and in-sales feature. With it, you can automate your leads and bring in better results. For instance, if a lead is captured, the sales team is notified, followed by follow-ups.
The ActiveCampaign CRM is excellent, and you can use it to manage all of your contacts in one place. You can use the contacts to create a sales funnel and do other exciting things.
For GetResponse, the CRM feature is also well-done but is not as feature-rich as compared with ActiveResponse.
#5. Landing Page
ActiveCampaign recently announced that it would soon be releasing its landing page tool features in the pipeline. This means that the quality is actively in development and will be quickly added to the main service.
With it, you can use it to craft a customizable landing page using the drag-and-drop designer. It provides you a decent way to capture leads. However, it is hard to tell about its effectiveness until it comes out.
As of GetResponse, you get a full-fledged landing page creation tool enabling you to capture leads. The templates provided are also well done, and you can customize them as per your liking.
As you are sending emails using both platforms, it is essential to know about the deliverability rates.
So, how does each of the platforms fare? If you are not new to email marketing, you know it is impossible to get a 100% delivery rate. This is true for both ActiveCampaign and GetResponse.
But, in our testing, we found ActiveCampaign to provide better deliverable rates compared to GetResponse. The percentage difference for us was about 10%, and that’s a lot!
ActiveCampaign is always known for better delivery rates in the industry. However, you also need to take care of certain things to ensure that delivery rates are high!
#7. Free Trials
ActiveCampaign lets you get started with their 14 days free trial. The good thing about this is that you do not have to put your credit card details to access it.
You simply enter your email address, and then it gathers some necessary information about you and provides you a complete working solution for the next 14 days. This way, you can know what it has to offer and see if it fits your requirement or not. You need to notice that the free trial only works if you have less than 500 contacts.
GetResponse, on the other hand, gives you a 30-days trial. That’s very generous of them as you can thoroughly test out their solution to learn if it meets your requirement or not.
So, the pricing for both solutions can be a little tricky. To make it as simple as possible, let’s try to see their most basic plan.
ActiveCampaign basic plan starts at $9 per month (if you pay yearly). The same basic plan from GetResponse, when paid annual, costs you $10.50 per month.
However, the big difference is the number of contacts that you can store in the plan. For ActiveCampaign, it is 500, whereas, for the GetResponse, you get 1000 contacts capability. That’s a massive difference if you are a small business. If you decide to get 1000 contacts yearly plan for Basic in ActiveCampaign, you need to pay $25 per month.
The other plans follow the same level of scaling, and hence it is easy to conclude that ActiveCampaign, on average, costs double that of GetResponse.
In terms of support, both platforms provide good value. So, you will get a help center, ticketing support, email support, and free on-boarding. The only difference between the two is the Live Chat availability.
ActiveCampaign offers a 24/7 live chat, whereas the GetResponse live chat is available at different times.
In short, if you want 24/7 live chat support, then you should go for ActiveCampaign.
ActiveCampaign vs GetResponse – Final Verdict
We already mentioned when to choose ActiveCampaign and GetResponse. However, if you still missed it, here is the recap:
- If you are tight on budget, then it is a good choice to go for GetResponse.
- If you need a better CRM, then ActiveCampaign is a better choice.
- If you need the best deliverability rates, then ActiveCampaign is the right choice.
- If you are looking for landing pages, then GetResponse is a good choice as ActiveCampaign is still adding landing page features to their solution.
- If you are looking to capture leads, GetResponse is a good choice.
- If you are looking for a better overall email marketing solution, then ActiveCampaign is a better choice.
So, which one are you getting? Comment below and let us know.