Struggling to choose between ActiveCampaign vs ConvertKit? Emails are a convenient and important tool for communicating with people, so naturally, it is a good tool for marketing. You can tailor emails to make them personal and get to your customers more effectively.

It is more effective than social media and converts more people into members and customers. Email marketing is cost-effective, measurable and easily tracks the open rate, unsubscribing rate, and more through an email marketing software. The benefits are immeasurable.

If you’re in the market for a good email marketing service, you’ve probably come across two of the biggest name in the market – ConvertKit, and ActiveCampaign.

These two are solid choices if you’re looking for a service that specializes in email automation. Though they are fairly similar, some differences in their key features might help you choose between the two.

About ActiveCampaign

What is ActiveCampaign

Used by more than 100,000 businesses in over 160 countries, ActiveCampaign helps you create more than just email campaigns. It helps you create and improve customer experiences through effective and efficient marketing, and offers more features compared to all its alternatives.

No matter that the size of your business is, ActiveCampaign gives you access to hundreds of automation options that merge email marketing, CRM, and even machine learning to give you the best of what they have to offer.

From personalization to segmentation, ActiveCampaign will give you the right blend of email marketing tools to help you grow your business.

About ConvertKit

What is Convertkit

ConvertKit now has more than 28,000 active customers as of 2021. It is an email marketing service provider that is tilted towards helping bloggers, podcasters, and businesses that require building audiences.

It is easy to use, adequately powerful and has fairly priced paid plans with added benefits compared to its alternatives. This relatively new tool might not have all the bells and whistles compared to other giants, but features such as automation and tagging make it a prominent email marketing service provider.

ActiveCampaign vs Convertkit – Comparison Table

As both ActiveCampaign and ConvertKit are both prominent email marketing service providers, most of the features they include are quite similar. But there are some major differences too. Lets go through both the similarities and differences, including what uniqueness they have in them.

Free PanNoYes
Base Paid Price$15/ mo (500 contacts)$29 (1000 contacts)
Free Trial14 days14 days
Landing PagesYesYes
Free CRMYes (higher plans)No
Website ChatExtra for $9/ agentNo
Ease of Use4/54.5/5
Convertkit vs ActiveCampaign Comparison Table

Similarities between ActiveCampaign & Convertkit

  • Complex email marketing automation funnels.
  • Integrated web forms builder.
  • Email subscribers tagging.
  • Create and schedule broadcasts.
  • Email segmentation.
  • RSS feed.
  • Availability of WordPress plugins.
  • Supports 2FA.
  • Free migration from another email service provider.

Uniquene Features of Activecampaign

Both of these email marketing service providers have some unique features that make them stand out.

  • Custom email links with a subdomain.
  • SMS messaging for signup or sending out invitations.
  • Separate email lists to define your audiences.
  • Lead scoring for eCommerce.
  • Integrated CRM in higher plans.

Unique Features of ConvertKit

  • Integrated landing page builder.
  • Link redirection.

Active Campaign vs Convertkit – Differences

Ready to Use Templates

In the case of ready-made and customizable email templates, ActiveCampaign takes the trophy as it provides you with 30 ready-to-use responsive email templates compared to ConvertKit’s three basic templates which are mostly text-only they believe in simple emails focused on delivery.

Convertkit Templates

You can use ConvertKit email templates as it is or customize them as per your preference. Customization of email templates is a piece of cake with ConvertKit and you can easily modify font, color, add media, buttons, and a lot more. If the templates aren’t doing your email campaign any justice, you can create your own from scratch using the built-in visual and code editor. However, you need to have some programming knowledge if you want to use the code editor.

ActiveCampaign’s comparatively bigger ready-made email templates collection means you have no trouble finding the right template for your niche.

ActiveCampaign Templates

If needed, you can even customize the chosen template as you see fit.

Similar to ConvertKit, you can customize the text, colors, add buttons, and more on ActiveCampaign too.

Automation Tool

When it comes to marketing automation among ActiveCampaign vs ConvertKit, both have their way of handling automation.

ConvertKit offers easy to use marketing automation features, but if you’re looking for more comprehensive automation, it is better to go with ActiveCampaign. Although this comes with a steep learning curve.

ConvertKit has impressive automation features nevertheless. And with the introduction of the visual automation editor, things got even better. You can select a form, tag, purchase, or create a custom field, which are called “entry points” to let the visual automation start doing its work.

You can create an automation sequence depending upon an event, action, or condition (if this, then that) and also add rules to define a trigger such as clicking on a link. Doesn’t matter if you have never designed automation before – ConvertKit’s blueprints feature will help you out.

ActiveCampaign’s marketing automation features might take a bit more time to get the hang of, but if you ignore the learning curve, these features can benefit you more than ConvertKit.

ActiveCampaign Automation

It has a visual automation builder too and will help you get up and going with automated sequences within minutes.

Your subscribers will receive exactly what they want to see due to the combined work of triggers, actions, and conditions. And if that wasn’t enough, ActiveCampaign also allows you to integrate the automation tools with CRM.

Segmentation & Tagging

ActiveCampaign offers more comprehensive segmentation options while ConvertKit offers an easier alternative.

With simple and straightforward segmentation features, ConvertKit can segment your subscribers using tags and subscribers’ behavior.

Furthermore, you can also use filters like name, gender, and more to create segments.

Convertkit Segmentation

You also have the option to import your subscriptions using any of the 3 ways – add a single subscriber, import a CSV, or import from another provider. After that’s been taken care of, you can load the subscribers into the app and manage them using tags and segments. Pretty straight forward and simple.

Convertkit Tags

ActiveCampaign can also segment subscribers based on tags, collected data, activity, and more. everything is neatly organized inside your contacts list. In addition to that, it also automatically adds tags when your site gets a visit from a subscriber and performs an action.

Activecampaign segments Tags

Based on that data, you can send them emails with contents that meet the requirements. If you have multiple websites to manage, you can categorize your subscribers based on each website and further organized those lists. Also, the included lead scoring system lets you identify visitors who are likely to become a subscriber.

Ease of Use

ConvertKit is easily the simplest and easiest to use between the two contenders. Everything you need is neatly organized in the access bar and the drag and drop feature increases the ease of use factor. But some might find it too simple for their taste.

That is not the case for ActiveCampaign. As soon as you get in, you’ll be greeted by the dashboard where you’ll see a lot more and packed with features. More features mean more cluttered interfaces so again, some might find it too complex.

A/B Split Testing

You can split-test two versions of the email in ConvertKit. It randomly selects a specified percentage of subscribers and splits them into two groups and send each of the group a version of the email. Here, only the subject line is tested.

convertkit split testing

After four hours, the test is concluded and the winner is based on the open rate. After that, the winning email is sent to the rest of the subscribers.

convertkit split testing

ActiveCampaing takes the lead when it comes to A/B testing too. It provides more broad-scoped and lets you test more aspects than ConvertKit.

ActiveCampaign split testing

In ActiveCampaign, performing an A/B test is as simple as on ConvertKit but here you have the option to test more than just email’s subject lines.

ActiveCampaign split testing

Aspects like content, images, and more can be tested using ActiveCampaign’s A/B testing. Also, you get to perform up to 5 tests simultaneously and the entire test can be automated. The winner is based on the open rate or click-through rate.

Tracking and Reporting

Tracking and reporting play a crucial role in creating successful email marketing campaigns, so naturally, both of our contenders have this feature, although one offers more advanced features in this category than the other.

ActiveCampaign has some really handy features that let you track your visitors and help you create a more personalized campaign with ease. You can manually set campaign milestones like page views, signups, and more and you can use these milestones to reach your audience more effectively.

These milestones can be easily viewed to know which are already accomplished and which are ongoing. Social data, contact scoring, and lead scoring are some additions that can assist you well.

Tracking and reporting are somewhat limited in ConvertKit but they still do what they are built for.

However, there is no specific tab to get all the tracking and reporting data neatly in one place. You have to go to separate tabs for viewing click rates, unsubscribe list, the performance of workflows, etc. This results in switching tabs frequently and it might be counter-intuitive for some.

Deliverability Rate

If the emails you send fail to reach your audiences’ inbox, then you will fail to receive satisfactory results. So, it is crucial to know the deliverability rate of the email marketing service before you settle.

According to email marketing service’s deliverability stats for September 2020, ConvertKit scores 95% whereas ActiveCampaign falls below to 90% in average delivery percentage.

This means 95% of the total emails sent using ConvertKit’s email service landed in the recipient’s inbox but only 90% in the case of ActiveCampaign.

ConvertKit was also marked as least likely to end up in spam with only 2.4% of the total emails sent.


ConvertKit lets you integrate with more than 90 web services including big names like WordPress, Shopify, Wix, Zapier and more.


But this number is no match for what ActiveCampaign offers. You can easily integrate it with around 300 web services including WooCommerce, WordPress, and other popular services.


Customer Support

Everyone needs a little support once in a while and both ConvertKit and ActiveCampaign acknowledge that.

If you run into any problem when using ConvertKit, you can open a ticket for customer support or go through the articles and guides in the help center. Other than that, there is nothing additional methods of supports such as live chat or phone support. But with all the comprehensive guides available, you will have no problem learning ConvertKit from scratch.

ActiveCampaign offers more than just opening a support ticket. You have the option to live chat and even attend weekly training webinars to get a grip on all the features and functionalities. ActiveCampaign provides you with plenty of video tutorials and guides too.

If that’s not enough, you can even book a one-on-one training session with one of the experts. However training sessions are available only for users using Plus plan or above.

ConvertKit vs ActiveCampaign – Pricing

Ultimately, choosing between ActiveCampaign vs ConvertKit goes down to the budget.

ConvertKit’s pricing is based on the number of subscribers you have. That means every plan has all the features.

Activecampaign vs convertkit pricing

For up to 1,000 subscribers, you have to pay $29 per month and it can go up to $79 per month for up to 5,000 subscribers. If your list is bigger than that, ConvertKit provides custom pricing. You can pay annually too.

ActiveCampaign pricing is a little bit more flexible compared to ConvertKit as they give you an option to select the number of contacts you have.

Activecampaign vs convertkit pricing

ActiveCampaign offers four packages to offer starting from $9 per month for 500 contacts that go up to $229. Also, the packages offer additional features as they go up so you do not get every feature on all the packages.

ActiveCampaign vs Convertkit – Which one to Choose?

Both ActiveCampaign and ConvertKit are excellent choices for anyone about to get into email marketing. However, It all goes down to your preference and business needs when it comes to choosing one.

If you’re looking for an easy to use, simple, and straight-forward email marketing solution and you’re new to all this, then you should go for ConvertKit. You can easily manage subscriptions, send out email campaigns, and set up automation.

The pricing is affordable and you get all the features no matter how much you spend. ConvertKit advertises itself as the go-to email marketing solution for bloggers, Shopify store owners, and YouTube content creators.

However, if you know what you’re doing and want advanced sales automation, then ActiveCampaign might suit you better. You get more comprehensive ways to manage your subscriptions and in-depth reports too.

Overall, it might take some time to get used to it and has a steep learning curve, but after that, you unleash the true power of ActiveCampaign.

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